Personally Identifiable Information
(or PII) is information, such as your name, address, telephone number, password, username, medical information, gender, ethnicity, age and e-mail address that could be used to contact you. If you provide us with personally identifiable information, we will treat it in accordance with this Policy. This Policy only covers the Web site owned by Persona. Please note that Persona web site is directed towards users who reside in the United States. It is not our intent to gather personally identifiable information from individuals residing outside the United States.
Information Collection and Use
Persona measures the performance of its web site to determine how we can improve and expand upon the content and services we provide. We have designed our web site so that you are not required to provide any personally identifiable information unless you are requesting access to certain options and services. We, along with certain third-party site support partners, only collect personally identifiable information that you voluntarily provide to us. You may choose at any time not to provide personally identifiable information, although this may restrict our ability to provide requested services or information.
Email Notifications and Newsletters
We may use information obtained from you, such as contact information (name and email address), to complete your submitted request to receive specific personal information, such as e-mail notifications, or other information needed for service delivery.
Non-Personally Identifiable Information
We gather certain information about the use of our Web site that does not, by itself, identify specific individuals. This information is then compiled and analyzed in a way that does not identify our visitors personally. The information may include the referring Uniform Resource Locator (URL), indicating from where a visitor to our web site has come, which URLs have been visited on our web site and in what order, what browser is being used, and what Internet Protocol (IP) address a visitor used to get to our Web site. We may also use such information for web site and system administration.
Linked Web Sites
We sometimes provide links to third-party Web sites. You acknowledge that such links are provided for your convenience only and do not constitute an endorsement by Persona of such third-party Web sites. Since we do not control these Web sites, we assume no responsibility for the privacy practices of such Web sites. We encourage you to review the privacy policies posted on those, and all, third-party Web sites.
Protecting Your Information
The personal information you provide online is retained for no longer than is necessary, depending on the purpose for which it is held, and is electronically stored on a secure server. We protect the personal information you share with us, and we do not keep or store credit card information. Access to your personal information is limited only to those Persona employees and clinicians, all of whom are required to keep your information confidential. Persona does not sell, loan, trade or lease any personal information collected on our Web site.
To prevent unauthorized access, maintain data accuracy, and ensure proper use of your personally identifiable information, Persona and its third-party partners employ appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online, consistent with industry practices.
We do not knowingly collect personal information from children younger than 18. If we learn that we have personally identifiable information about a child younger than 18, we will delete that information. If you are younger than 18 and wish to register to obtain further information or be included in a survey, your parent or legal guardian must register.
California Privacy Protection Act or CPPA
California law allows California residents, upon a verifiable consumer request, to request that a business that collects consumers’ Personal Information give consumers access to certain information. This includes the specific pieces and categories of Personal Information that the business has collected about the consumer, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared.
Consistent with California law, if you choose to exercise your rights, we will not charge you different prices or provide different quality of services unless those differences are related to your information.
How to Submit a Request for Access to Information or Deletion of Information
If you would like to submit a request about your data, we encourage you to do so by completing the form located here
. You can also submit a request by emailing firstname.lastname@example.org
or by calling (626) 449-2484.
After you submit the request you will be asked to verify your email address and may also be asked to provide additional information in order to verify your identity, including potentially providing a declaration under penalty of perjury. Persona Neurobehavior Group will attempt to verify your identity by asking for information that correlates with the information that we have previously collected about you. Where this is not possible, Persona may request you submit additional information for verification, such as proof of residency or redacted government-issued identification. Please note that consistent with California law, we will be unable to satisfy your request until we have verified your identity.
You may also designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide Persona Neurobehavior Group with written permission for the agent to make the request on your behalf or provide us with an executed power of attorney. You will also be required to submit your valid government issued-identification, and the authorized agent’s valid government-issued identification.
Choice to Opt-Out
If at any time, you wish to stop receiving information from us, or to have your name and other personal information removed from our web site, please reply to sender or forward the e-mail to us at email@example.com
, indicating your desire to opt-out by typing “Remove” in the subject line. Please note that this ‘opt-out’ strategy only applies to information provided electronically from Persona.